Adhere Mobile Advertising Platform is a suite of software products that serve the needs of the mobile advertising community. At the core of the platform is the free open-source Adhere Ad Server. The platform also includes the Adhere User Profiles Server which is key to Adhere’s ad targeting capabilities. Finally, the platform includes sample applications and engines to manipulate the various mobile media and to utilize them effectively as advertising channels.
The current release of Adhere includes sample SMS advertising applications (a Weather Forecast Service and a Currency Exchange Rates Service). The next release will introduce an SMS Tagging and Forwarding Engine (STAFe) and a Mobile Web Ad Serving and Tracking Engine (WASATe). Further releases will add support for other mobile advertising channels including MMS, audio, and video content.